SMKR caught the attention of book publishers, literary and television agents, radio and television producers, web and app developers, advertising agencies and brand managers, and countless other media outlets around the world.
“The site has become an outlet for witticisms of many a parent who, 10 years ago, would surely have felt like the tree falling in the forest with no one to hear. The unvarnished reality portrayed through the pictures on the site feels, as a result, liberating.” – The New York Times
“Look closer at many of the woe-is-me captions and there’s a lighter side – a cheery recognition that boys will be boys and girls will be girls. Beyond all the stuff that was destroyed, what is a parent to do but shrug, laugh it off and share the pics with fellow parents who can nod along in bemused sympathy.” – Time