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<channel>
	<title>Sibling Thrivelry Media</title>
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	<link>http://siblingthrivelry.com</link>
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		<title>Brother</title>
		<link>http://siblingthrivelry.com/2012/01/brother/</link>
		<comments>http://siblingthrivelry.com/2012/01/brother/#comments</comments>
		<pubDate>Mon, 30 Jan 2012 15:48:13 +0000</pubDate>
		<dc:creator>a sibling</dc:creator>
				<category><![CDATA[About Us]]></category>

		<guid isPermaLink="false">http://siblingthrivelry.com/?p=229</guid>
		<description><![CDATA[Brian Haas is the creator of ShitMyPetsRuined.com and co-creator of OnlyKidding.com, set to launch in March 2012. Prior to co-founding Sibling Thrivelry, he acquired a variety of professional experiences around the world. He&#8217;s worked in brand management and non-traditional marketing consulting for a variety of companies ranging from Fortune 500 institutions to grassroots marketing and [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;"><a href="http://siblingthrivelry.com/2012/01/brother/bh-profile/" rel="attachment wp-att-366"><img class="wp-image-366 alignleft" title="BH Profile" src="http://siblingthrivelry.com/wp-content/uploads/2011/12/BH-Profile.jpg" alt="" width="197" height="257" /></a></p>
<p style="text-align: justify;">Brian Haas is the creator of <a href="http://shitmypetsruined.com">ShitMyPetsRuined.com</a> and co-creator of OnlyKidding.com, set to launch in March 2012.</p>
<p style="text-align: justify;">Prior to co-founding Sibling Thrivelry, he acquired a variety of professional experiences around the world. He&#8217;s worked in brand management and non-traditional marketing consulting for a variety of companies ranging from Fortune 500 institutions to grassroots marketing and advertising businesses in NY and Vietnam.</p>
<p style="text-align: justify;">Brian earned his MBA from Thunderbird School of Global Management (ranked #1 in International Business*) and his BA from Colgate University.  He has traveled extensively across six continents, volunteering in various capacities and enjoying several study abroad programs in Spain, Mexico, Czech Republic, Egypt and Dubai.  Inspired by his travel history, Brian created <a href="http://prepostourist.com/">preposTourist.com</a> &#8211; a website celebrating the remarkable and humorous moments in travel.</p>
<p style="text-align: justify;">*Sources: <em>U.S. News &amp; World Report 2011</em> (16th consecutive #1 ranking) and Financial Times 2010</p>
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		</item>
		<item>
		<title>About Us</title>
		<link>http://siblingthrivelry.com/2012/01/about-us/</link>
		<comments>http://siblingthrivelry.com/2012/01/about-us/#comments</comments>
		<pubDate>Sun, 22 Jan 2012 15:31:17 +0000</pubDate>
		<dc:creator>a sibling</dc:creator>
				<category><![CDATA[Home]]></category>

		<guid isPermaLink="false">http://siblingthrivelry.com/?p=304</guid>
		<description><![CDATA[Sibling Thrivelry is a digital media and branded entertainment company founded by siblings Brian Haas and Julie Haas Brophy.]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;">Sibling Thrivelry is a digital media and branded entertainment company founded by siblings Brian Haas and Julie Haas Brophy.</p>
]]></content:encoded>
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		<title>Online</title>
		<link>http://siblingthrivelry.com/2012/01/online/</link>
		<comments>http://siblingthrivelry.com/2012/01/online/#comments</comments>
		<pubDate>Sun, 01 Jan 2012 16:15:03 +0000</pubDate>
		<dc:creator>a sibling</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>

		<guid isPermaLink="false">http://siblingthrivelry.com/?p=242</guid>
		<description><![CDATA[Our communities offer large, active audiences with targeted demographics though which companies can create awareness for their relevant brands and products.  Our content provides a humorous and emotional connection between consumers and brands across categories from household cleaning products to child-proofing items, and from women’s and kid’s fashions to supplemental product warranties. The possibilities are [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;">Our communities offer large, active audiences with targeted demographics though which companies can create awareness for their relevant brands and products.  Our content provides a humorous and emotional connection between consumers and brands across categories from household cleaning products to child-proofing items, and from women’s and kid’s fashions to supplemental product warranties. The possibilities are endless.</p>
<p><a href="http://siblingthrivelry.com/2012/01/online/screen-shot-2012-01-30-at-11-20-10-am/" rel="attachment wp-att-405"><img class="size-full wp-image-405 aligncenter" title="Screen shot 2012-01-30 at 11.20.10 AM" src="http://siblingthrivelry.com/wp-content/uploads/2012/01/Screen-shot-2012-01-30-at-11.20.10-AM.png" alt="" width="878" height="321" /></a></p>
<p style="text-align: justify;"><strong>Audience: </strong>With over 40MM page-views across our sites, averaging 75,000 a day, we connect with parents, 80% of whom are ages 24-45.  Our visitors connect socially with like-minded peers in a community where they enjoy commiserating and sharing tips and products that facilitate in addressing and preventing everyday household messes.</p>
<p style="text-align: justify;"><strong>Growth Projections: </strong>Our communities continue to expand at an exciting pace, and our high profile projects and partnerships allow us to guarantee millions of impressions for our sponsors.  Our platforms of 150,000 total community members are expected to double in the next six months and our site traffic is expected to multiply exponentially with our new site, OnlyKidding.com, launching in March of 2012.</p>
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		<title>Sibling Sites</title>
		<link>http://siblingthrivelry.com/2011/12/sibling-sites/</link>
		<comments>http://siblingthrivelry.com/2011/12/sibling-sites/#comments</comments>
		<pubDate>Thu, 15 Dec 2011 16:20:41 +0000</pubDate>
		<dc:creator>a sibling</dc:creator>
				<category><![CDATA[Content Development]]></category>

		<guid isPermaLink="false">http://siblingthrivelry.com/?p=254</guid>
		<description><![CDATA[SMKR: Sh*t My Kids Ruined went live in March 2010, providing a light-hearted online forum for parents to laugh and commiserate about child-rearing mishaps in a slightly irreverent way. The site struck a deep chord and funny bone among parents of all races, cultures, and socio-economic backgrounds. SMKR grew exponentially with over 30MM page-views to [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;"><strong>SMKR:</strong> Sh*t My Kids Ruined went live in March 2010, providing a light-hearted online forum for parents to laugh and commiserate about child-rearing mishaps in a slightly irreverent way. The site struck a deep chord and funny bone among parents of all races, cultures, and socio-economic backgrounds. SMKR grew exponentially with over 30MM page-views to date and was chosen as one of Time.com’s Best Blogs of the year. Our popular pet companion site, Sh*t My Pets Ruined was launched simultaneously.</p>
<p style="text-align: justify;"><strong>OnlyKidding.com:</strong> A new, all-encompassing parent entertainment site is set to launch on March 4th, the 2-year anniversary of SMKR.  This platform will incorporate SMKR and SMPR, while offering more diverse content, fresh voices and more diverse ways  for our community and sponsors to interact and participate.</p>
<p style="text-align: center;"><strong><em>A family of sites celebrating your family&#8217;s ruined sh*t.</em></strong></p>
<p style="text-align: center;"><a href="www.shitiruined.com" target="_blank"><img class="alignnone size-full wp-image-223" title="I-Ruined11" src="http://siblingthrivelry.com/wp-content/uploads/2010/08/I-Ruined11.jpg" alt="" width="95" height="273" /></a><img class="alignnone size-full wp-image-91" title="Kids" src="http://siblingthrivelry.com/wp-content/uploads/2010/08/Kids.jpg" alt="" width="98" height="273" /><a href="http://shitmyhusbandruined.com" target="_blank"><img class="alignnone size-full wp-image-92" title="Husband" src="http://siblingthrivelry.com/wp-content/uploads/2010/08/Husband.jpg" alt="" width="98" height="273" /></a><a href="http://shitmywiferuined.com" target="_blank"><img class="alignnone size-full wp-image-93" title="Wife" src="http://siblingthrivelry.com/wp-content/uploads/2010/08/Wife.jpg" alt="" width="95" height="273" /></a><a href="http://shitmypetsruined.com" target="_blank"><img class="alignnone size-full wp-image-94" title="Pets" src="http://siblingthrivelry.com/wp-content/uploads/2010/08/Pets.jpg" alt="" width="98" height="273" /></a><a href="www.shitmyfriendsruined.com" target="_blank"><img class="alignnone size-full wp-image-224" title="Friend1" src="http://siblingthrivelry.com/wp-content/uploads/2010/08/Friend1.jpg" alt="" width="98" height="273" /></a></p>
<p style="text-align: center;"><a href="http://prepostourist.com" target="_blank"><img title="PPT Banner 11-19" src="http://siblingthrivelry.com/wp-content/uploads/2010/08/PPT-Banner-11-19.jpg" alt="" width="937" height="222" /></a></p>
<p style="text-align: center;"><strong><em>and coming soon&#8230;</em></strong></p>
<p style="text-align: center;"><a title="Ruined TV" href="http://ruinedtv.com" target="_blank"><img class="alignnone size-full wp-image-205" title="SMKRTV Banner11" src="http://siblingthrivelry.com/wp-content/uploads/2010/08/SMKRTV-Banner11.jpg" alt="" width="940" height="230" /></a></p>
]]></content:encoded>
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		<title>Book</title>
		<link>http://siblingthrivelry.com/2011/12/book/</link>
		<comments>http://siblingthrivelry.com/2011/12/book/#comments</comments>
		<pubDate>Thu, 01 Dec 2011 16:21:01 +0000</pubDate>
		<dc:creator>a sibling</dc:creator>
				<category><![CDATA[Content Development]]></category>

		<guid isPermaLink="false">http://siblingthrivelry.com/?p=256</guid>
		<description><![CDATA[&#8220;Quite possibly the best birth control on the market, Sh*t My Kids Ruined is a pictorial tribute to the filthy, distasteful, gross, and painful moments of parenthood, and the children who make it all possible. Kids: they are the light of your life—and the enemy of all things fragile, intact, and clean. But why cry [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;"><strong>&#8220;Quite possibly the best birth control on the market, <em>Sh*t My Kids Ruined </em>is a pictorial tribute to the filthy, distasteful, gross, and painful moments of parenthood, and the children who make it all possible.</strong></p>
<p style="text-align: justify;">Kids: they are the light of your life—and the enemy of all things fragile, intact, and clean. But why cry over spilt milk . . . or paint . . . or the entire contents of a full-size swimming pool? A testament to the messiness of childhood (and parenting), and a memorial to the household items that perished along the way, here are never-before-seen photos and outrageous stories of VCRs jammed with toys, toilets clogged with clothes, and furniture accented with permanent marker. Torn-up computer keyboards and torn-out hair, botched family photos and mustard-covered treadmills—nothing is off limits to your darling, destructive offspring. So raise a broken glass and embrace the madness, because laughter is the only surefire way to keep your sh*t together.&#8221;</p>
<p style="text-align: justify;"><strong><em><a href="http://siblingthrivelry.com/2011/12/book/smkr-on-humor-table/" rel="attachment wp-att-379"><img title="SMKR on Humor Table" src="http://siblingthrivelry.com/wp-content/uploads/2011/12/SMKR-on-Humor-Table-950x712.jpg" alt="" width="950" height="712" /></a></em></strong></p>
<p><a href="http://siblingthrivelry.com/2011/12/book/book-cover/" rel="attachment wp-att-382"><img class="alignnone size-large wp-image-382" title="Book Cover" src="http://siblingthrivelry.com/wp-content/uploads/2011/12/Book-Cover-950x697.png" alt="" width="950" height="697" /></a></p>
<p><strong><em><br />
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<p><strong><em><br />
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		<title>Social Media</title>
		<link>http://siblingthrivelry.com/2011/12/social-media/</link>
		<comments>http://siblingthrivelry.com/2011/12/social-media/#comments</comments>
		<pubDate>Thu, 01 Dec 2011 16:16:21 +0000</pubDate>
		<dc:creator>a sibling</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>

		<guid isPermaLink="false">http://siblingthrivelry.com/?p=245</guid>
		<description><![CDATA[We have developed a trusted voice on our websites and Facebook, Twitter, and Tumblr communities, allowing for a full range of integrated marketing programs across those platforms.  Options range from traditional banner advertisements to contests, sponsorships, product endorsements, sampling campaigns and others.               ]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;">We have developed a trusted voice on our websites and Facebook, Twitter, and Tumblr communities, allowing for a full range of integrated marketing programs across those platforms.  Options range from traditional banner advertisements to contests, sponsorships, product endorsements, sampling campaigns and others.</p>
<p><iframe style="border: none; overflow: hidden; width: 250px; height: 180px;" src="http://www.facebook.com/plugins/likebox.php?id=342170708525&amp;width=250&amp;connections=10&amp;stream=false&amp;header=false&amp;height=180" frameborder="0" scrolling="no" width="320" height="240"></iframe>              <iframe style="border: none; overflow: hidden; width: 250px; height: 180px;" src="http://www.facebook.com/plugins/likebox.php?id=338738637923&amp;width=250&amp;connections=10&amp;stream=false&amp;header=false&amp;height=180" frameborder="0" scrolling="no" width="320" height="240"></iframe></p>
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		<title>Sister</title>
		<link>http://siblingthrivelry.com/2011/12/sister/</link>
		<comments>http://siblingthrivelry.com/2011/12/sister/#comments</comments>
		<pubDate>Thu, 01 Dec 2011 15:50:52 +0000</pubDate>
		<dc:creator>a sibling</dc:creator>
				<category><![CDATA[About Us]]></category>

		<guid isPermaLink="false">http://siblingthrivelry.com/?p=233</guid>
		<description><![CDATA[Julie Haas Brophy created the popular blog Shit My Kids Ruined.  SMKR, as it&#8217;s affectionately known, has been featured in print in the NY Times, Entertainment Weekly, Parenting, and Real Simple Family, and it&#8217;s been discussed on scores of radio shows. Julie&#8217;s television appearances include interviews on NY&#8217;s CBS2 Weekend News, Germany&#8217;s RTL2, Australia&#8217;s Today [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;"><a href="http://siblingthrivelry.com/2011/12/sister/jhb-profile/" rel="attachment wp-att-362"><img class="wp-image-362 alignleft" title="JHB Profile" src="http://siblingthrivelry.com/wp-content/uploads/2011/12/JHB-Profile.jpg" alt="" width="190" height="245" /></a>Julie Haas Brophy created the popular blog <a href="http://ShitMyKidsRuined.com/">Shit My Kids Ruined</a>.  SMKR, as it&#8217;s affectionately known, has been featured in print in the <a href="http://www.nytimes.com/2010/05/18/nyregion/18bigcity.html?ref=nyregion">NY Times</a>, <a href="http://www.ew.com/ew/gallery/0,,20310286_20387139_3,00.html">Entertainment Weekly</a>, Parenting, and Real Simple Family, and it&#8217;s been discussed on scores of radio shows. Julie&#8217;s television appearances include interviews on NY&#8217;s <a href="http://newyork.cbslocal.com/2010/11/21/how-ruined-stuff-became-one-moms-hobby/">CBS2 Weekend News</a>, Germany&#8217;s RTL2, Australia&#8217;s Today Show, CTV&#8217;s <a href="http://www.ctv.ca/CTVNews/CanadaAM/20110210/stuff-my-kids-ruined-110210/">Canada AM</a>, and <a href="http://www.rachaelrayshow.com/show/segments/view/emsht-my-kids-ruinedem/">The Rachael Ray Show</a>.</p>
<p style="text-align: justify;">SMKR has been featured by hundreds of online outlets including AOL.com, WSJ.com, <a href="http://www.huffingtonpost.com/2010/05/12/shit-my-kids-ruined-the-b_n_572304.html#s89808&amp;title=Stuffing_Anyone">Huffington Post</a>, and CNBC.com among others. ShitMyKidsRuined.com was named one of <a href="http://www.time.com/time/specials/packages/article/0,28804,1999770_1999761_1999737,00.html">Time.com’s Best Blogs of 2010</a> and was selected for <a href="http://www.time.com/time/video/player/0,32068,104488320001_2000153,00.html">Time.com’s 5 Blogs Time Writers Read Daily</a>.</p>
<p style="text-align: justify;"><a href="http://www.amazon.com/Sh-Kids-Ruined-Celebration-Kid-Destruction/dp/034552716X/ref=sr_1_1?ie=UTF8&amp;s=books&amp;qid=1282243060&amp;sr=8-1K">Shit My Kids Ruined: An A-Z Celebration of Kid-Destruction</a> was published in Nov 2010 by Villard, an imprint of by Random House.</p>
<p style="text-align: justify;">Julie lives in NY with her husband, two sons, and dog. She earned her BA in Art History at Columbia University and makes <a href="http://juliehb.com/">glass mosaics</a>.</p>
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		<title>Content Development</title>
		<link>http://siblingthrivelry.com/2011/11/content-development/</link>
		<comments>http://siblingthrivelry.com/2011/11/content-development/#comments</comments>
		<pubDate>Tue, 22 Nov 2011 15:34:43 +0000</pubDate>
		<dc:creator>a sibling</dc:creator>
				<category><![CDATA[Home]]></category>

		<guid isPermaLink="false">http://siblingthrivelry.com/?p=312</guid>
		<description><![CDATA[Our mission is to provide relatable entertainment to the modern parent and build trusted platforms and communities in which moms and dads can enjoy honest conversation, humorous content and branded entertainment.]]></description>
			<content:encoded><![CDATA[<p>Our mission is to provide relatable entertainment to the modern parent and build trusted platforms and communities in which moms and dads can enjoy honest conversation, humorous content and branded entertainment.</p>
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		<title>Television</title>
		<link>http://siblingthrivelry.com/2011/11/television/</link>
		<comments>http://siblingthrivelry.com/2011/11/television/#comments</comments>
		<pubDate>Mon, 21 Nov 2011 18:10:31 +0000</pubDate>
		<dc:creator>a sibling</dc:creator>
				<category><![CDATA[Content Development]]></category>

		<guid isPermaLink="false">http://siblingthrivelry.com/?p=300</guid>
		<description><![CDATA[A television project is currently being developed.  Stay tuned!]]></description>
			<content:encoded><![CDATA[<h2 style="text-align: center;">A television project is currently being developed.  Stay tuned!</h2>
<h2 style="text-align: center;"><img class=" wp-image-393 aligncenter" title="Frame6Ruined" src="http://siblingthrivelry.com/wp-content/uploads/2011/11/Frame6Ruined.png" alt="" width="576" height="406" /></h2>
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		<title>Press</title>
		<link>http://siblingthrivelry.com/2011/11/press/</link>
		<comments>http://siblingthrivelry.com/2011/11/press/#comments</comments>
		<pubDate>Tue, 01 Nov 2011 16:48:15 +0000</pubDate>
		<dc:creator>a sibling</dc:creator>
				<category><![CDATA[About Us]]></category>

		<guid isPermaLink="false">http://siblingthrivelry.com/?p=266</guid>
		<description><![CDATA[SMKR caught the attention of book publishers, literary and television agents, radio and television producers, web and app developers, advertising agencies and brand managers, and countless other media outlets around the world. “The site has become an outlet for witticisms of many a parent who, 10 years ago, would surely have felt like the tree [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://siblingthrivelry.com/wp-content/uploads/2011/12/Press-Image1.jpg"><img class="size-full wp-image-319 aligncenter" title="Press Image" src="http://siblingthrivelry.com/wp-content/uploads/2011/12/Press-Image1.jpg" alt="" width="598" height="469" /></a></p>
<p style="text-align: justify;">SMKR caught the attention of book publishers, literary and television agents, radio and television producers, web and app developers, advertising agencies and brand managers, and countless other media outlets around the world.</p>
<p style="text-align: justify;"><em>“The site has become an outlet for witticisms of many a parent who, 10 years ago, would surely have felt like the tree falling in the forest with no one to hear.  The unvarnished reality portrayed through the pictures on the site feels, as a result, liberating.”</em>  &#8211; <strong>The New York Times</strong></p>
<p style="text-align: justify;"><em>“Look closer at many of the woe-is-me captions and there’s a lighter side &#8211; a cheery recognition that boys will be boys and girls will be girls.  Beyond all the stuff that was destroyed, what is a parent to do but shrug, laugh it off and share the pics with fellow parents who can nod along in bemused sympathy.&#8221;</em> &#8211; <strong>Time</strong></p>
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<p style="text-align: justify;"><strong><br />
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